The name of the product plays a very vital role in the improvement of your Google search rankings. A good and appropriate product name should give a clear description of what the product is all about.

For example, the Adidas Predator football boots of the LZ-TRZ series, the following naming convention is not correct:

<img src="http://www.sportschoenen.nl/img767.jpg"/>

Google, on the basis of the name 767 can't establish that the image belongs to the Adidas Predator LZ-TRZ. Therefore, the image will not be shown. While this is what is important because more and more people look for products in this way. Google Images

Better is:

<img src="http://www.sportschoenen.nl/adidas-predator-LZ-TRX.jpg">

Since the full product name is reflected in this example, the image can now be included.

If you have not done this for your products yet, or are unsure about how to do it, Tauros Media would be more than happy to get the job done for you.